If you’re in the business of writing and reading the internet, you may have noticed a lot of Game of Thrones promotion — none of which is new footage of Season 7. That footage — any footage — is now officially overdue.
For now, we feed on scraps: From melting ice to a creepy Vine, our HBO overlords seem intent to remind Game of Thrones fans that the show exists and is returning … without giving us an actual trailer to really get the hype train going.
March 9: Live footage…of melting ice
In March, as anxiety about the Season 7 premiere reached a breaking point (melting point?), HBO planned a promotion to announce the release date. The date would be encased in a block of ice and fans would melt it via Facebook live. The melting was a literal meltdown, but it got us a date announcement…and no new footage.
March 9: Dialogue…but no footage
With the date announcement freshly dripping water onto the floor, HBO released a quick teaser: "Sigils," which contains a lot of artistic footage and concept art before zooming out to reveal the eye of a White Walker. Some of the quotes were new, and the production design impressive — but still, no footage.
March 30: Promotional footage…but no real footage
"Long Walk," the first semblance of a proper Season 7 teaser, shows characters walking toward the Iron Throne. This isn’t actual Season 7 footage unless they literally all ascend the Throne in turns — which, in all honesty, could happen.
April 20: Photos…but no footage
The first official Season 7 photos were admittedly a major breakthrough. Jon in the crypts! Jaime with Widow’s Wail! Arya in clean clothes! A trailer was surely on its way to string these tantalizing pieces together.
May 22: More photos…still no footage
Entertainment Weekly exclusively debuted several new photos, including the thrilling promise of more dragon battle and some behind-the-scenes shots.
May 23: Video…but not technically footage
To hammer home the threat of White Walkers, HBO released another teaser that ends by zooming out to show one of the terrifying creatures’ piercingly white eyes. The 13-second video also gives us a glimpse of Jon Snow, who looks anything but safe in his current position.
May 24: So then?
It’s exactly around this time in 2016 that the Game of Thrones Season 6 trailer debuted — not May, but March, about a month and a half before the show’s April premiere. The trailer released 56 days before the premiere, to be exact, and we’re currently 54 days out from Season 7’s July 16 release (but who’s counting).
With any luck, the trailer will be released any moment and render everything here obsolete. But even if it does, it’s overdue — and we’ll welcome it with open arms.